Proceed with the second area of ​​the 7 Habits [important but not urgent]

Published on 1/10/2026

The third habit in the bestseller “The 7 Habits”, “Prioritize the most important things,” includes a “Time Management Matrix.”
Divide things into four categories based on urgency and importance, as shown below, and use this for self-management.

  Urgency
←High Low→
Importance ↑High

First area
What you need to do in order to maintain your current lifestyle.

  • work for living expenses
  • Dealing with unexpected troubles
  • Illness, injury, natural disaster

second area
Actions that will improve your future and give you purpose in life.

  • Work that I would like to pursue for the future
  • study
  • body building
  • Building important relationships
Low↓

third area
Although there is often little need to respond, it is difficult to judge because it occurs suddenly.

  • Many phone calls, emails, SNS
  • unexpected business visitor
  • Inertia and reluctant invitations to eat

Fourth area
Most of the time it’s completely useless.

  • more rest than necessary
  • Watching TV without a purpose
  • waiting time

Although many people are aware of the importance of the second area, they find it difficult to invest time in their daily lives because it is not urgent.

At Task Management Partner, we help you achieve a lifestyle where you can efficiently complete your daily tasks in the first area and invest the time you spend in the third and fourth areas into the second area.

Many of the tasks in the second area do not yield immediate results, so it is difficult to continue doing them alone.At Task Management Partners, we place importance on support in the second area, and by having our customers receive services, we support them so that they can make little progress every day and lead to big results for their customers.

Author

Shinya Oishi

Shinya Oishi

A freelance designer and developer involved in promotion and public relations for a wide range of companies, organizations, and facilities. At Task Management Partner, responsible for business planning, website development, and illustration. Known for versatility and a wide-ranging skill set—including design, illustration, development, and content creation—I am capable of and interested in many things, which often leads to handling an overwhelming number of tasks. This service was created to address that challenge by having someone else review and help organize one’s tasks. As a service built on the principle of “selling what I myself truly need,” I confidently recommend it to anyone struggling with task management.

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